Vas Taras, Professor of International Business, UNCG

The Russia-Ukraine War: Confusing and Conflicting Narrative

Vas Taras is a Professor of International Business at the University of North Carolina at Greensboro. Vas was born and raised in Ukraine, and his parents and siblings still live in Ukraine. His research deals with international relations and cross-cultural conflict, so the Russia-Ukraine war is both a personal and professional matter for him.

Professor Taras is the Vice President-Administration of the Academy of International Business and the founder of the X-Culture Project. He received his Ph.D. in International HR and International Business from the University of Calgary, Canada, and his Master’s in Political Economy from the University of Texas at Dallas. His research and work revolve around cross-cultural and global virtual teams and experiential approaches to international business education and development. He is an Associate Editor of the Journal of International Management, the International Journal of Cross-Cultural Management, European Journal of International Management, and Cross-Cultural Strategic Management, and an Editorial Board Member of Journal of International Business Studies, Academy of Management Review, and Journal of World Business. Vas has lived, worked, and studied in half a dozen countries and has experience as an academic, manager, entrepreneur, and business consultant. His publications have appeared in the Journal of Applied Psychology, Journal of International Business Studies, Journal of International Management, Organizational Dynamics, and other respected outlets. He is a recipient of numerous research and teaching awards for his work in International Business.

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