Steve Swetoha, General Manager, Greensboro Swarm

The NBA in Greensboro

Steve Swetoha is starting his eighth season as the Team President of the Greensboro Swarm, the NBA G League affiliate of the Charlotte Hornets.

Prior to his arrival in Greensboro, Steve was the President, General Manager and Chief Revenue Officer of the WNBA’s Tulsa Shock for six years. He oversaw both basketball and business operations, where he was responsible for selling one of the largest jersey patch deals in the WNBA and lead the team to their first ever winning season and playoff appearance in 2015.

Steve has previous experience in the NFL, NBA, NHL, WNBA and the ACC in various roles ranging from Director of Sales to Senior Vice President of Sales and Retention to Vice President of Business Operations. He is an alum of Robert Morris University, where he earned a bachelor of science degree with a concentration in Sport Management and in 2010 was elected to the university’s Sport Management Hall of Fame Class. Steve has also earned a master’s degree in Sports Leadership at Duquesne University.

Steve is an active member of the Triad community, serving on executive boards of organizations including Junior Achievement (board chair), YMCA Metro Board (vice-chair) and the Greensboro Sports Foundation. He also serves on the Member Engagement Advisory Board of the Greensboro Chamber of Commerce and as a member of the Greensboro Sports Council.

Steve is married to Susan Shepherd. They have a daughter, Sophia, and a son, Matthew.

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